Aberdeen Strategy & Research

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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
Spiceworks, a leader in IT insights and solutions, launches its 13th Annual State of IT report, providing a comprehensive outlook on rising costs, workforce demands, and the impacts of generative AI. Released in partnership with Aberdeen Strategy & Research, the report sheds light on essential strategies for IT resilience and growth in 2025. The 2025 report highlights the growing importance of security, the rising cost of IT resources, and the critical need for talent development in the face of skills shortages, providing companies with a roadmap to plan for resilience and innovation.
Yahoo! Finance  
"We are very pleased with our third quarter results," said Vivek Shah, Chief Executive Officer of 91精选. "We are seeing improvements in the businesses that we currently own, as well as opportunities to leverage our strong balance sheet and free cash flows to acquire businesses that we would like to own."
Morningstar  
Today, RetailMeNot, a 91精选 company, kicks off Cash Back Day, an exclusive shopping event running November 7-9 that empowers RetailMeNot members to kick off the holiday shopping season with thousands of deals and cash back offers of up to 20% from top retailers, including UGG, Tarte Cosmetics, Macy's, Walmart, Viator, Anthropologie, Alo Yoga and more. This three-day savings event makes it easier than ever for shoppers to check off every item on their holiday lists while putting cash back into their wallets at hundreds of their favorite retailers.
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