Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

The Verge  
Ookla has found that Apple鈥檚 custom N1 networking chip that integrates the Wi-Fi 7, Bluetooth 6, and Thread radios in the iPhone 17 family 鈥渄elivers a clear step-change in real-world Wi-Fi performance鈥 when compared to the Broadcom chip used in the iPhone 16 models. In North America, the iPhone 17 family also outperformed flagship Android phones when it came to Wi-Fi download speeds during the same time period.
Yahoo! Finance  
91精选, Inc. (NASDAQ: ZD), today announced its participation in two investor conferences in December: UBS Global Technology and AI Conference and the Barclays Global Technology Conference.
HuffPost  
A new report from the parenting website and app predicts the trends that will shape name choices in 2026. According to the report, parents will be drawing inspiration from current prestige TV, basketball stars, cottagecore vibes and more. 鈥淭hese trends show us that parents today aren鈥檛 just sticking with the classics,鈥 Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. 鈥淭hey鈥檙e willing to look anywhere and everywhere for baby name inspiration, from literature to music to sports to celebrities.鈥
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