Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Yahoo! Finance  
With 2026 rapidly approaching, the swift pace of AI innovation, combined with the increasing financial, operational, and regulatory fallout from security breaches, makes it clear that advanced cybersecurity technology alone is insufficient. Organisations must now integrate real-world, scenario-based security awareness training to fortify their human defense layer. Explaining the key trends shaping the 2026 threat landscape, Usman Choudhary, Chief Product & Technology Officer, VIPRE Security Group, offers his predictions for the year ahead
Yahoo! Finance  
"The journalists and creators at CNET Group brands work in labs across the country to test and review the tech you care about, so we know an exciting new product when we see it," said Lindsey Turrentine, Executive Vice President of Content at CNET Group. "This year, we're thrilled to partner with friends at IGN and Everyday Health to add their expertise to the mix, awarding the very best of CES with the highest show honors."
Consumer Affairs  
Nostalgia and viral trends are influencing purchases. RetailMeNot surveyed 1,169 U.S. adults and found that 40% of shoppers say nostalgic or viral holiday trends are helping to shape their buying decisions this year. This change in shopping behavior shows this is more than just some clever inspiration on your feeds, consumers are actually starting to buy this stuff in record numbers. 58% of Millennials have purchased (or plan to purchase) based on these cozy nostalgic trends. Among Gen Z, RetailMeNot found 37% are buying based on these trends, while 35% are simply saving ideas and building dream d茅cor boards.
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