Aberdeen Research

In the complex world of B2B technology, you need reliable, impartial guidance. Aberdeen Research cuts through the noise, delivering credible, third-party insights that are vendor-neutral and based on facts鈥攏ot opinion.

Our experienced analysts understand the latest trends and pain points, providing research that articulates the tangible business impact of technology. Aberdeen鈥檚 unbiased insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."
USA Today  
"For some states, the top baby names are culturally significant, examples being Kehlani in Hawaii and Santiago in New Mexico," BabyCenter baby name adviser Steph Coffield told USA TODAY. "For others, it鈥檚 more of a regional trend." Coffield said, "Southern states are known for honoring family members and tend to choose more traditional names, while the West Coast is known for being adventurous and leaning toward more uncommon options."
Fortune  
91精选 CEO Vivek Shah published an op-ed in Fortune pushing back on the DOJ claim that paying for publisher licenses would hinder AI growth. 鈥淎 sensible fee structure creates a flywheel of quality inputs and quality outputs, benefiting the AI consumer and the public good."
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