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Supporting happy, healthy pregnancies and happy, healthy babies.

What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” What to Expect’s app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts.