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theSkimm helps women live smarter.

As women鈥檚 lives and the larger world become ever more complex, theSkimm provides the information, tools, and services women need to confidently make the decisions that are right for her. Since defining the newsletter category over a decade ago, theSkimm has become a trusted and beloved source of information and support for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they engage with content and make decisions. Today, theSkimm ecosystem includes the Daily Skimm, Daily Skimm: Weekend, Skimm Well, Skimm Money, Skimm Sports, and Skimm Shopping newsletters; the 鈥9 to 5ish鈥 and 鈥淲ell Played鈥 podcasts, and Skimm+, a premium subscription offering.

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16MM+ Audience Across Platforms

Audience of over 16 million across platforms

1MM Super Users

Most highly engaged users who activate regularly within theSkimm's ecosystem

5MM Newsletter Subscribers

5 million Daily Skimm newsletter subscribers

Recent News

Morningstar  
"App Week is designed around how people actually shop today. They want to know what's worth buying, where they can find value and whether a deal is really a deal," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "And right now, shoppers have a lot to think about. Halloween and holiday shopping are already underway for many consumers, so this is a great window to get ahead of seasonal purchases, whether that's an advent calendar, a Christmas tree, a giant skeleton or matching family pajamas. App Week gives shoppers another reason to check in, see what's trending and save while they're at it."
USA Today  
"For some states, the top baby names are culturally significant, examples being Kehlani in Hawaii and Santiago in New Mexico," BabyCenter baby name adviser Steph Coffield told USA TODAY. "For others, it鈥檚 more of a regional trend." Coffield said, "Southern states are known for honoring family members and tend to choose more traditional names, while the West Coast is known for being adventurous and leaning toward more uncommon options."
Fortune  
91精选 CEO Vivek Shah published an op-ed in Fortune pushing back on the DOJ claim that paying for publisher licenses would hinder AI growth. 鈥淎 sensible fee structure creates a flywheel of quality inputs and quality outputs, benefiting the AI consumer and the public good."
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